A new campaign by the NSW Government is a lot of fun. As reported on Mumbrella, the 3 minute video is a clever way of highlighting a serious issue.
However, I can’t help comparing its 115,000 views (at time of writing) with Dumb Ways To Die’s 48,000,000.
Creativity is often derivative. I can see the client’s hand in this. “We want the next Dumb Ways To Die”, instead of looking for something uniquely theirs.
Love this. Complex to carry out, but simply brilliant in concept, and smack on brand!
Coke has always been a leader in unique marketing ideas, but this one is definitely worth sharing (sorry, I couldn’t help myself).
Right up there with one of my earlier favourites, the Coke Cricket Bat
I’ve just started a new position, so won’t have a chance to post until the weekend. Stay tuned!
My first novel, Stormchild is available FREE on Amazon May 20, 21, 22. Please grab a copy, enjoy a good read and review if you can!
Like a sample? Here’s the Prologue..