New Zealand Driving Safety Ad.

From Mumbrella comes this awesome piece of work from New Zealand.

Whenever I start to wonder about the level of creativity in the advertising/marketing world, work like this reminds me how many great people are in the industry.

 

 

 

Westjet Christmas Miracle

Sometimes a marketing concept just works. Spectacularly.

This is one of them.

At its core, the premise is simple: grant unexpected gifts.

However the scope, intricacy and scale of the operation is phenomenal.

Merry Christmas Westjet!