From Mumbrella comes this awesome piece of work from New Zealand.
Whenever I start to wonder about the level of creativity in the advertising/marketing world, work like this reminds me how many great people are in the industry.
Sometimes a marketing concept just works. Spectacularly.
This is one of them.
At its core, the premise is simple: grant unexpected gifts.
However the scope, intricacy and scale of the operation is phenomenal.
Merry Christmas Westjet!
A sensational example of creativity matched with incredible skill and the right tools.