Ok, Just had to post this one.
Is it real? I think so. Is it an appropriate homage to mass consumerism? Probably not. Is it fun? Hell yeah.
What I like most is that Target seems to be leaving it alone. There are negative comments about people having to work on Black Friday floating around, but no knee jerk from the company. It’s the right tack. You can’t control this kind of content, and even if there are negative reactions, there’s no benefit to feeding the trolls.
Most viewers will see this for what it is. A local manager bending the rules to pep up the team. If you have to work on Black Friday, why not have fun?
You’ve probably already seen it, but a very cool campaign here and a great example of what creativity, planning & budget can achieve
From Mumbrella comes this awesome piece of work from New Zealand.
Whenever I start to wonder about the level of creativity in the advertising/marketing world, work like this reminds me how many great people are in the industry.
Sometimes a marketing concept just works. Spectacularly.
This is one of them.
At its core, the premise is simple: grant unexpected gifts.
However the scope, intricacy and scale of the operation is phenomenal.
Merry Christmas Westjet!
One of my favourite ideas ever!
A great example of engaging consumers in a fun way, and bringing your brand to life (although I might have succumbed to the temptation of adding a brand logo to each picture). What do you think?