Back To Basics: 3 Marketing Must Haves

fail-owned-sale-failMarketing is an extremely complicated business, and I don’t profess to be across every nuance. Some organisations employ hundreds of marketing professionals who specialise in seemingly abstract analyses and manipulations of every aspect of the marketing process.


But for those of us who have spent a lot of time on the coalface of small business, there are some utter basic understandings that are regularly ignored. These are 3 of my favourites.

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The Biggest Danger A Small Business Can Face: The Ego Trap

The Ego Trap: Thinking You Are Your Perfect Consumer.


Who is your target consumer? A simple question, right? So why do so many small businesses screw it up? Often because the owners lose track of who their target consumers are.

The Ego Trap can catch business owners, marketers, advertising creatives et al. Anyone who has an influence on the consumer interface can be affected by the Ego Trap.

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Marketing: Monkey Business & Horsing Around With Superbowl Spots

Nice article HERE from Adweek discussing the Adobe’s post Superbowl spot from Goodby, Silverstein & Partners.

Following on from Oreo’s Dunk In The Dark spot, it demonstrates a growing sphere of activity around the spectacle that is the game itself. At the core, an audience of millions watching a sporting highlight. Surrounding that, a highly anticipated and (generally considered) effective TV advertising blitz.

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