Apologies for my recent slackness in posting. New jobs demand new focus, so my head has been firmly in workspace.
As part of that new role, I recently had the pleasure of attending a creative training session with Mark Hawkins of Inventium. Stacks of great, scientifically based insights and techniques for improving creativity.
I’m not going to delve too deeply into what Mark taught (hey, it’s how Inventium makes a living), but the issue of creative space resonated strongly with me. Where do you do your thinking?
In many corporations today, national designs infiltrate local offices, painting walls, ceilings and floors in a triple coat of beige. While this is great for accountants and senior management, who may only crack a smile when 100% conformity is reached, it often leaves workers in incredibly uninspiring environments.
Yes, the advertising and marketing worlds are usually different, but I’ve been dragged into many creative sessions with clients in the boardrooms of the bland.
If you have control over your creative environment, Inventium recommends warm colours and external images (i.e. natural scenes) on the walls to help stimulate creativity. If you don’t have control, open the front door and go for a walk.
I attempt a 20 minute walk every day. It’s good for my health, and (because I always take a problem out on the walk with me) it’s good for business. The break from routine, the natural environment and the change in my usual surroundings always helps my creativity.
Do it. Grab the handle, open the door and change your environment when you need that extra creative nudge.