Saw a fun initiative from the UK today. A promoter called Animal Control are building a giant papier mache replica of the Queen’s head to provide an alternative celebration on the Thames… the Jubillegal.
A fantastic idea, and I wish I was in the UK, but certainly nothing new, right? Alternatives to main stream events and institutions have been, well almost mainstream themselves for years. In fact, many of the alternatives now have alternatives.
Broadway spawned Off Broadway, which spawned Off Off Broadway. Our grandkids will probably see shows Off Off Off Off Broadway.
Does it matter? is reinventing the old as new a sign off fading creativity?
Absolutely not. Creativity is rarely, if ever, pure invention. It’s looking at the world and reinterpreting the data to create a different approach. The trick is to avoid reinterpreting the data in the same way as every other creative type. In advertising, we see that problem every day. It’s why so many campaigns seem familiar, and tired.
Don’t fear the idea that there’s nothing new under the sun. Strive to create something new, but remain aware that a lot of what you do will have been done in some form or other in the past. Steve Jobs didn’t create the first portable music player. Da Vinci wasn’t the first person to paint a woman, or even the first to imagine human powered flight (Deadalus beat him to it, among others). Does that diminish their genius? Their creativity?
Your ideas are your own. Your viewpoint is your own. use the web to ensure your idea hasn’t been duplicated exactly, and if it has, don’t throw it out, reinterpret. revise. Look at it from a different angle. There’s nothing new under the sun, but each time it rises, it rises on a new day, and your take on that day can be immensely creative.