Creative Techniques: How A Simple Observation Can Lead To A Winning Idea

I recently discovered an awesome product created by 2 Australians (of course), Chris Peters and Rob Ward. The Opena.

The world’s first iPhone 4 case with a built in bottle opener. It’s been featured on blogs around the world and even tweeted by Ashton Kutcher.

I love the creativity of this design, and (I’m extrapolating here, as I don’t know the guys or their thought processes personally) I suspect it comes from a very simple creative technique.



Observation + Inspiration = Innovation.

I’ve mentioned several times that you must, must, must accumulate life experiences in order to be creative. You need input in order to create output. What input you absorb is your own business, but keep in mind, everything you do, see, hear, touch, smell, taste contributes.

The “oh crap, who’s got a bottle opener” moment is one that every Aussie has experienced, and even more so these days when imported (non screw top) beers are highly popular. Combine that with the fact that no one goes anywhere without their phones and bingo, inspiration!

Don’t get me wrong, I’m not saying it’s an easy mix. I’m looking at The Opena with a “why didn’t I think of that” expression on my face. Chris & Rob have created a killer, fun product.

Try to use every experience to bolster your creativity. De Bono talks about ‘moment to moment‘, examining how people and situations develop moment to moment. It can help you uncover things that you might normally ignore, and can lead to revelations of mobile beer opening grandeur!

Try it… and go buy an Opena.