Is This The Most Offensive Ad Ever Made?

Hyundai has pulled a commercial showing a man unsuccessfully attempting suicide in his car. Is this the most offensive and insensitive ad ever?

UPDATE: SORRY IF THE LINK GETS BROKEN. THE ORIGINAL LINK WAS PULLED FROM YOUTUBE.

Hyundai claims to have no knowledge of, nor to have approved any such commercial. However, brands must learn that such errors can’t be swept under the rug in today’s market.

What do you think?