Great Marketing: iOS 6 Release

Earlier today, the roll out of Apple’s iOS 6 began sweeping the world.

Some people are cheering, some are yawning. Along with the eagerly awaited iPhone 5, iOS 6 will surely polarise fanboys and haters alike.

The biggest issue seems to be the lack of a game changing ‘wow’ factor in both products. But so what? Is radical innovation the only acceptable play? I don’t think so.

Radical innovation is exciting. It takes us in new directions and opens new doors creatively. but incremental innovation is also vital. It’s the basis of evolution. Small, constant changes that help us develop and improve.

The iPhone 5 and iOS 6 might not change the world, but every step forward is a step I’m happy with.