Ok, we may not be beating Instagram quite yet, but the feedback for Lifetime In My Pocket has been great. Help us head for 10,000. Download today on the App Store. It’s FREE, and a fantastic way to create, keep and share your favourite memories.
The idea for Lifetime In My Pocket was born from a creative technique I use regularly. Looking for passions and problems. In this case, people’s passion for their families and friends, and the problem of hundreds of photos of both with sit, stored and never seen on phones and hard drives around the world.
Lifetime In My Pocket allows those photos to come to life in a fun, simple way. Please take a look, and if you like, spread the word.
Earlier today, the roll out of Apple’s iOS 6 began sweeping the world.
Some people are cheering, some are yawning. Along with the eagerly awaited iPhone 5, iOS 6 will surely polarise fanboys and haters alike.
The biggest issue seems to be the lack of a game changing ‘wow’ factor in both products. But so what? Is radical innovation the only acceptable play? I don’t think so.
Radical innovation is exciting. It takes us in new directions and opens new doors creatively. but incremental innovation is also vital. It’s the basis of evolution. Small, constant changes that help us develop and improve.
The iPhone 5 and iOS 6 might not change the world, but every step forward is a step I’m happy with.
Yesterday Nissan announced the world’s first self healing iPhone case.
Nissan’s Scratch Shield Case self heals small scratches within an hour, and larger scratches over a longer period (up to a week).
Apart from the product itself, what I love here is Nissan taking what is essentially an automotive innovation into the broader market. Frankly, they’re not intending to make a squllion dollars selling iPhone cases (yet), but very quickly, word of their Scratch Shield paint will expand further into the marketplace than ever before. Scratch Shield is currently available on a range of Nissan products, but unless you’re a car buff (I’m talking to you, Paul Rogers), you’re probably not aware of this advance in paint technology. Nor do you probably care.
However, by introducing the innovation into something that millions of consumers engage with every day, Nissan has very cleverly planted a seed that will increase sales of its core products.
Its a common blind spot with small to medium businesses in particular. They relate their marketing efforts directly to their products (i.e. I’m selling car accessories, I’d better put my marketing dollars solely into car shows).
Think about the other aspects of your target consumers’ lives. How can you impact them in other ways? What elements of your service or product could be adapted to help them in other ways? How can your brand improve their experiences day by day?
It’s a cliche, but look outside the square.