Creativity: Lifetime In My Pocket

I wrote recently about backing in your creativity. Well, I’m doing exactly that. After 20 years working with a wonderful company, I’m shifting gears and starting a new adventure.
Part of that adventure is Lifetime In My Pocket. Together with my friend and business partner, Paul Rogers. We are hitting the launch button tomorrow on an iPhone app we believe is fun, useful, exciting and beautifully made (built by the team at Enabled Solutions)

The idea for Lifetime In My Pocket was born from a creative technique I use regularly. Looking for passions and problems. In this case, people’s passion for their families and friends, and the problem of hundreds of photos of both with sit, stored and never seen on phones and hard drives around the world.

Lifetime In My Pocket allows those photos to come to life in a fun, simple way. Please take a look, and if you like, spread the word.

Great Marketing: iOS 6 Release

Earlier today, the roll out of Apple’s iOS 6 began sweeping the world.

Some people are cheering, some are yawning. Along with the eagerly awaited iPhone 5, iOS 6 will surely polarise fanboys and haters alike.

The biggest issue seems to be the lack of a game changing ‘wow’ factor in both products. But so what? Is radical innovation the only acceptable play? I don’t think so.

Radical innovation is exciting. It takes us in new directions and opens new doors creatively. but incremental innovation is also vital. It’s the basis of evolution. Small, constant changes that help us develop and improve.

The iPhone 5 and iOS 6 might not change the world, but every step forward is a step I’m happy with.

Great Marketing: Nissan Announces Self Healing iPhone Case

Yesterday Nissan announced the world’s first self healing iPhone case.

Nissan’s Scratch Shield Case self heals small scratches within an hour, and larger scratches over a longer period (up to a week).

Apart from the product itself, what I love here is Nissan taking what is essentially an automotive innovation into the broader market. Frankly, they’re not intending to make a squllion dollars selling iPhone cases (yet), but very quickly, word of their Scratch Shield paint will expand further into the marketplace than ever before. Scratch Shield is currently available on a range of Nissan products, but unless you’re a car buff (I’m talking to you, Paul Rogers), you’re probably not aware of this advance in paint technology. Nor do you probably care.

However, by introducing the innovation into something that millions of consumers engage with every day, Nissan has very cleverly planted a seed that will increase sales of its core products.

Its a common blind spot with small to medium businesses in particular. They relate their marketing efforts directly to their products (i.e. I’m selling car accessories, I’d better put my marketing dollars solely into car shows).

Think about the other aspects of your target consumers’ lives. How can you impact them in other ways? What elements of your service or product could be adapted to help them in other ways? How can your brand improve their experiences day by day?

It’s a cliche, but look outside the square.

Will No Steve Jobs Mean Lost Jobs?

What lost value do you place on a failure to deliver one-upmanship? In Apple Inc’s case it might be about $13 billion, based on the 4% drop on an Enterprise Value of almost $320 billion.

A colleague’s teenage daughter was most excited about the iPhone 5 arriving this week… rabid is probably the more appropriate term. She was mesmerised by what she thought were the ‘official’ photos. Note it was the ‘images’ that excited her, not any new features. She was rabidly disappointed after the 4S was released. Why? On further investigation it seems she was unhappy because if she bought one, no-one would know she had the latest i-thing from 50 paces. I would venture if Apple had changed even just the colour of the glass back cover, it might have saved them a couple of billion!!

This is not a scientific survey here (you guessed!) but maybe it’s more about whether share prices have anything to do with actual worth. The sad death of Steve Jobs yesterday only rippled that market by .2% (or about $640 million… chicken feed) and we all know that is not in balance with the 4S launch depreciation. Maybe it just means that the stock exchange cronies believe Apple can stand on its own 2 feet without the messiah. I hope so

PS Apple, if you do a 4s version 2.0 make sure the back cover is lavendar paisley or bright yellow… just sayin’