Authority Is Given, Control Is Taken, Respect Is Earned.

But once you earn respect, the others often follow.

With Respect to Operation Respect, Rock River Valley

Earning respect in any field is tough, and creative types have it tougher than most. What we do is usually subjective, we’re always competing with the next big thing and past success is often seen as a sign that we’re past our best.

So how do you earn the respect of your peers? I can only go by my own experiences.

 

I’m not claiming to be at the top of my field by any measure (when it comes to ideas, I like to think of myself as a hack with a knack), but I believe I’ve earned some level of respect from my peers, and I hope to continue holding that respect for a while longer.

How? I help, and I share.

I’m not the world’s greatest creative, but the techniques I’ve learned, the insights I’ve gathered, the work I’ve done over years has value, and I share that with my teams, colleagues and associates whenever and wherever possible.

I don’t shove anything down their throats, but I’m happy to have my brain picked and to explain why I’ve done what I’ve done, and how I did it. Over the years, I hope I’ve helped a few people grow in their careers, and helped others solve creative problems.

Basically, I don’t believe I’ve earned respect based on particular projects, as much as on a willingness to share and help others along the creative path.

So the question is; what do you do to earn respect as a creative? If you’re relying on that last big idea, you might be in trouble (that was great, but what have you done for us lately?). If you rely on building respect and reputation based on helping and mentoring those around you, you’ll find the path easier, more sustainable and ultimately more rewarding.

Great Marketing: Let’s Cafe Latte Printer

One of my favourite ideas ever!

 

A great example of engaging consumers in a fun way, and bringing your brand to life (although I might have succumbed to the temptation of adding a brand logo to each picture). What do you think?

Great Marketing: Coca Cola Share A Can

Coke has always been a leader in unique marketing ideas, but this one is definitely worth sharing (sorry, I couldn’t help myself).

Right up there with one of my earlier favourites, the Coke Cricket Bat