Thanks to Mumbrella for an excellent post by Simon Lawson (@simonislawson) from ZenithOptimedia on brands’ obsession with participation (HERE), but also for a link to the very funny Things Real People Don’t Say About Advertising.
The frightening thing is the number of times I’ve sat in boardrooms with advertising types who actually think that way. I’ve worked with people who will happily spend a day and hundreds of client dollars toying with 13 different shades of the same color.
TRPDSAA should be a regular reality check for all advertising professionals. The public isn’t waiting for your next branded memory game. It’s waiting for you to show some respect and offer something of true value.